BRAND TALK: KFC KENYA

In an era defined by polished visuals, AI-generated perfection, and brand uniformity, a refreshing creative shift is emerging, one that values imperfection, personality, and human touch an example would be the handwriting trend .The trend sweeping across social media isn’t just about playful doodles or casual penmanship; it’s about reconnecting brands with authenticity.

Two standout example Kuku Foods East Africa ( KFC Kenya) and Jolene Bakery, a New York–based artisanal spot are redefining how handwriting can transform brand communication and engagement.

At first glance, they couldn’t be more different: one’s a global fast-food chain, the other, a small neighborhood bakery.
But both have tapped into something deeper than aesthetics; they've found the human pulse behind their posts.

“People Crave Real, Not Perfect”

Scroll through your feed for five minutes, and you’ll see the shift.
Perfect grids are out. Personality is in.

And that’s the secret: people no longer connect with perfection; they connect with relatability.

Because when a brand lets its human side show : whether through a child’s doodle or a scribbled note on a feed  it reminds people of something the internet often forgets:
There’s a real story here and there are real things happening to real people everyday.

Marketing lesson:
The future of brand storytelling isn’t about being flawless.
It’s about being felt.

Personality is key to building and engaging community , don’t be lifeless online

- love KK